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Houses are brands like: They can be stretched But They can not lie.

Preface [ENG] Homes, just like industrial brands, transmit values. This Particular values \u200b\u200bReflect Their choices made by owners Them When They design. That Being Said, one brand's Most important is not the only one he buys But The One That Owns truly: himself. The house is, above all, the most effective means to measure one's very own personality, hopes and historical feelings. Just as industrial brands have to be very aware when dealing with "brand stretching", people should be careful when they design their houses: the farther they get from their true identity, trying to give an enhanced image of theirselves, the weaker and the more ridiculous will be the final result. Good houses should be filled with concepts, not symbols, because symbols are meant to speak to others and concepts are meant to speak to the owner himsef. Hard programming very often goes along with forced image, unconcius flow of personal choices instead brings a deep understand of true personality. Houses represent the more intimate "core value" of a person, Therefore They Should Never Speak to Their guests Unless When Communicating how big is the honor to Have Them as Their guests.

This is a place ripe for a long time, because I am used to identify a lot with my case. I have some choices, some not (because it already exists), but in all I feel a strong sense of belonging and of course become extensions of my personality and the people with whom I share them. You need not be marketing people to work on the brand, because the first brand that we have available we are just ourselves through our behavior and our choices, (even in terms of objects) know it or not, we define the guidelines of our personal image, you need to sell. The successful product is bought, not that bad. Leaving out the qualities that define a person's behavior, which are without doubt the most important but they deserve a very different analysis, let us reflect on the more "visible" or the assets we have. The elements are sadly more visible and accessible cars, clothes, watches, and everything should immediately set a status. It 'easy to play with objects, but they are made of smoke went out of fashion when nothing remains of them. The houses, more than anything else are the "Core value" for the definition of personal brand. They are solid, there really are made of walls, but above all feelings are the true mirror of the soul of a person. Not everyone is willing to invest because they are actually less obvious of fully equipped "accessories" you can not esisbirle and cost much more. Hospitality, then, is not a universal vocation. But back to the title: Houses are like brands, they're can be stretched But hey can not lie. All brand, from the poorest to have the most sophisticated of the core values, historical values \u200b\u200bor constructed, which increase the perceived value of a product. Then come Stretch, Stretch, to cover as many market segments, as many consumers as possible. Still under the same umbrella, but with nuances such as elongated tentacles. The more tentacles are long, especially since they are far from the core values, much less be effective and sincere. Brand stronger longer tentacles can afford, without running the risk of breaking them, while weaker brands must be careful to stretch, because it is extremely likely that normally surface on their weaknesses, their lack of history. For homes is the same, except that the core values \u200b\u200bare made by ourselves and the tentacles are attempts to give an image enlarged and altered self. As in the brand, people will be able to stronger and deeper play a bit more and stretch the tentacles, while makeshift attempt to give an image of himself exponential always have poor results, often even ridiculous, if not miserable. The most classic example is that of those who came in with good financial resources, seeks to "establish itself" in a house full, but improvised. Usually these houses are dotted with "symbols" rather than "concepts". A giant TV is a symbol, is a harmonious architectural concept. Furnishings are a precious symbol, the choice is a concept of a color. Symbols are forced, the concepts are spontaneous, because they come from the heart and not from the brain. Planning is extremely symptom of insecurity as well as an uneven flow of the unconscious choices has become a symptom of that dynamic is typical of large (or small) homes, the kind you breathe in the history of those who have designed, furnished, living. I think the main dichotomy is in wanting to say something to others or want to remember something for themselves. The house represents the "core value" of a person, should reflect the most intimate way of being, should never talk to guests, except for telling them what is honored to receive them.

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