My brother is now in New York for a while, then asked me yesterday what to do with this blessed intendessimo iPad. Take it or not? Instinctively, I said yes, Let's take it, use it as a toy to go online and do several stupid things in the living room for guests, or when we do not want to turn on the laptop. If anyone out there in Cupertino, had followed our conversation would surely horrified: I believe that we have absolutely captured the raison d'etre of the new Apple device, especially because it is still difficult for most people, to swallow the concept of i- book. Yeah, because maybe the iBook would be more correct name for the iPad, if it had not already been used for the known series of laptops. Apart from various amenities, such as and internet applications, iPad is - and yearns to be - an electronic book. Pixels instead of cellulose. But what will become? We all slowly overwhelmed by the technology or will remain indissoluble linked to that pile of paper-bound book called? Each day, the other as well, in the NYT editorial discussing the future of journalism, publishing and book over the Internet and to the product derived from it.
The question now revolves around two main pivots: the economic sustainability of business models based on Internet publishing and usability (acceptance?) By the consumer of such profound change. Recently the large publishing groups are testing the waters to see if online readers are willing to pay to read content that until recently could see for free, and the results appear less encouraging, especially because the news and comments are still free of charge. Urge then find marketing solutions that make that content more desirable by the average user. From the front of the book however, though the prospect of downloading hundreds on the same support as well as tempting it may seem fast, I can not imagine how one can give up the scent, the texture of the paper and the pleasure of seeing his personal library to rise over the years in memory of acquired culture. I think everyone is born with a book paper in their hands will find this an insurmountable obstacle, but it is also clear that the younger generation (the Digital, those who came after the Millennials), born with electronic books under the eyes, at home and at school, be omitted easily. The cunning
dell'iPad (compared to Kindle for example) lies in having been able to attract the undecided with the "candies" application side when in reality is slowly introducing the concept of electronic book on a large scale, thus creating the gap decisive for the evolution and proliferation of his (sinister?) species. IPad will be an overwhelming success.
JS
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