Thursday I did a bike ride with his brother and cousins. Initially to go to the "feast" of Italy Independent, then I took the opportunity to look around. It was the sleepless night of fashion. First experiment of an initiative that, while it is commendable for at least trying to move something, the other made me almost tenderness. The feeling was to open the doors to everyone, not to make them share what the movement to try desperately to "make money". Fashion Week, the real one, and will soon be closed as usual. It 's like if fashion asked his audience to come to her rescue, buying in times of need, and then slam the door on the parades and festivals to count for real.
The comparison with the Design Week spontaneously, and can only be resolved with an obvious fact: the design is true and does not take itself too seriously; fashion on the other hand can not be fully opened to that kind of that distinguishes the aesthetic elitism. Last night seemed to feel a kind of unnerved by the professionals who, seeing such a confluence of "commoners" in the Quadrilateral, suffered the desecration of their temples.
It 'a real pity, because fashion, like design, is among the most exclusive values \u200b\u200bthat Italy holds. They are the product of two cultures made of experience, craftsmanship, knowledge, industrial base, educated clientele. These values \u200b\u200bshould be shared on the basis of passion, interest, unfiltered by the glamor and the covers of magazines. The design fails to support the dichotomy between "insiders" and the less glamorous audience, because the details of its internal system (companies, designers, shops, customers) share most of the targets. They are on the same side of the fence, are automatically excluded, effectively communicate with each other because they use the same language and this makes it less jarring their chances of meeting. Fashion is not, and the reason is clear: the fashion business, multinational in its meaning can no longer whether to embrace all segments of consumers, even those not deemed "equal" to participate in its bacchanalia.
JS
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