First of all, as I feel it is time to tell you not suspect that the indistria car failed, flawed source. The sector has taken on a role too important (in terms of employment and contribution to GDP) in relation to the product that sells. The auto market is chronically cyclical, when it's bad eating the fat that produces at best. Vice to the bottom line is this: why an individual should change the car all the time? And above all, because it must do if your car continues to run well? What we have created is a huge misunderstanding, crafted, which likens the change to drive change of clothes. Fashion and status, in fact. I have a BMW for nine years, is still beautiful, well kept, and I have no need to change it, so long as it continues to do his job. She was beautiful when I bought it, and remains so today. It was paid in cash, who gave it to me could afford. No PMT, no lease, that machine is not part of the mechanism by which "at some point you may wish to change it, otherwise not worth anything." My brother has a BMW, newer than mine, and I remember distinctly that I felt when I saw it just a difference in just a few years, BMW had changed its strategy by increasing the technology and reducing the intrinsic value of the car in terms of finishes, materials and perceived luxury. He sliced \u200b\u200bopen the market wider, more models with "cheap" at that time were non plus ultra. But they were destined to grow old soon. They were, and are self "on scheduled date." From the point of view TECHNOLOGY, but especially from the aesthetic point of view. Soon that will seem old BMW. My hand, that the old lady is for real, will always have that austere and solid line with what had been conceived. Let me give you another example. You know the Mercedes SL? Well, my grandfather had one in 1972, wonderful, never a night out of the garage, perfect, immortal. That model lasted twenty years. That after only 10, and the current starts to change in less than 5. Maybe a bit mistake the years, but the concept remains. The auto manufacturers 'premium' had changed their strategy. They wanted to get into all segments of the market, wanted to sign promissory notes and lease agreements at all, and to support the play had to quickly change models: making oboleti soon forced to sign new leases and so on. Just ask your grandfather or your father, in those who owned BMW or Mercedes in their time. I'm sure you will say, "certainly less than now." I think this has much to do with the "cesca at any cost," but this is a medium much more complex and I are certainly not the best person to deal with it.
Let us yesterday. Two articles on IHT: the first "BMW puts a premium on independence", the second Fiat in talks to buy GM's European operations, " clearly discernible two opposite strategies. On the one hand Marchionne says that you can not survive with less than 6 million cars sold, the other BMW expects a return to basics, focusing on restoring the old values \u200b\u200b(luxury and quality) and independence. hard to determine who will be right, because maybe, two or three years, the car will return to "pull" and then Chrysler-Fiat-Opel-GM exploit the synergies between them and they will return to enjoy the positive cycle. Or maybe BMW will be right, which, by virtue of its independence, will be able to better withstand the next slump. One thing is certain: the larger the ship, the more money it takes to keep it afloat when it sinks. Imagine if, in the next negative cycle, we had to save (with public money) like a giant that is looming than mergers driven by Fiat. It would be a tragedy of unimaginable dimensions . Much will probably nobody would have the resources to save it from bankruptcy. I find that this is very dangerous, and it seems that this crisis has not just taught us nothing. The auto market is doped, not market basic necessities and this will always be exposed to economic cycles on a massive scale. What we want now is just another realization, one should reduce rather than exaggerate, rather than rationalize "securitization", we should build better cars that pollute less and lasting longer. A downsizing of the car industry would be painful, yes, but it would be an important step to restore everything to its natural size.
JS
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