Have you ever wondered what happens to the habits of consumers in the coming years ?
Simple! grow older.
The Baby Boom of the 50 'is going to pass on to society by distorting the demographic balance. The
in 2050 will account for well over 65 1 / 3 of the population .
This means that all companies in their respective fields Industrial reference should be prepared to seize this "opportunity inevitable" (the process of aging in contrast to other trends such as the "fashionable" Climate change is absolutely unstoppable). I speak of opportunities for
rethink patterns of (products and especially services) in advance will take a big slice of the application, which are very rich (let's not forget that the income of these age groups is certainly among the most 'high ).
One such example is the changes that will affect Automotive :
Car manufacturers have to adapt their products to older drivers in response to different needs often linked to health problems.
elderly drivers need machines easy to use and easy access to park.
Some houses have already started thinking ahead, proposing solutions, even facilitated simple as steering angles, mirrors with enlarged viewing angles and wide dashboards and clear.
Toyota has even hired the creator of the famous Nintendo Brain Age video game with the task of thinking about new ways to increase safety and comfort in vehicles.
Fabio Frisa
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