Although maybe I should not say, This year I did not go to Rho Fiera. I preferred the show live from outside, or rather from within. Perhaps because ultimamamente are less interested in projects and much more to what happens behind them.
We come now to the good news: as you all know the international economic climate has me worried more than usual in recent months, was told of all, are suddenly all become economists and clairvoyants of the Sun and the feeling was widespread pessimism, fear that the worst is not yet behind us. "The business is at a standstill," "They're all afraid," "What a God send us good." these phrases more often. Where are they, then, the good news? Well, the exhibition, these days, it seemed that the crisis never existed . The show aired as scheduled, perhaps better than expected. The media hyperbole and physical participation in the Exhibition Furniture has no sign of diminishing, if possible this year was even more overwhelming. in Zona Tortona, the streets were more crowded than ever , mingled with ordinary people to professionals (who came from every corner of the globe) to suck a bit of positive energy that this exhibition has brought to the streets. What we received was positive, excitement, enthusiasm, those peculiar sentiments of those who, by profession and vocation, he wants to change the world. Those feelings that can not be lacking in those who did not want to cry on, in those who have the mental resources to reverse course. They will also be dreamers, perhaps fighting against windmills, but the approach is the right one. I got to chat with Albert (yes, the same as The Hub), and as usual, his positions are never trivial. In particular we discuss with "the Two Chief World Systems" is turning on the position of "mass" than the way that the social world has made in the course of history. The masses, in conclusion, I am smart or not? Imprimrimere to succeed or not its strength to change the course of events? Alberto says yes, and I hope that's true, because what I saw the exhibition was a "mass" smart "at all resigned to the sad situation of today.
Wednesday night I was at party Fabio Novembre Palazzo della Triennale . Construction giant jam session with Negramaro Jovanotti and South Sound System in November to cheer his friend, dressed and bejeweled like a rock star, as usual. The crowd was diverse and very interesting, and the party was great fun, also because of Vodka Wiborowa , who kindly offered the esue drinks to guests. The pretext was the installation "Fleur de Novembre" , visionary journey through the birth, love, sin. final step was the new table for Kartell Fleur, which is the tangible evidence of how it is not necessary to be a good product designer to become famous. I think that table is the most sloppy and pretentious I have ever seen it done by a designer of that level. It 's true that he can give his best when dealing with the composition of the interior, but there is a limit to everything.
Then, on Thursday, the usual party at Stefano Giovannoni, by far the most beautiful event, funny and true to the Salone del Mobile. They were all, or nearly so, experts: industrial designers, journalists, men of the market. And it was there that I'm so happy to breathe so much optimism. And if you breathe by people like Jasper Morrison, James Irvine, Karim Rashid, Tom Dixon and Marcel Wanders appagagante is definitely more. It is talked about everything, and it was done with a smile. Also because Stafano never fail to miss the delicious food and wine with much less to send them down. I also had the perception that there was in that house more than a generation of "men of design: there were teachers and young people who were, perhaps, one day collect their inheritance, as testifying that the design is a living world and shared. The exact opposite of what the fashion industry, where mostly missing condisione common goals, where appearance reigns over substance.
I hope that my insights on optimism, enthusiasm and the desire to change things worked well. Although will not, however, this has left me in the head as the show. By far the time when Milan shines more .
JS
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