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summer at the cinema under the stars ...



With the heat of Rome is filled with screens under the stars, to soak up the atmosphere of old movies, films of the past season and many previews of the next.

E 'already started' The Island of Cinema "in the beautiful scenery of the Tiber Island, which in addition to proposing the films that have dug out next to the box office films of carefully selected author, offers focus on Italian cinema with filmmakers and established new talent.

It also renews the appointment with "Nights of cinema in Piazza Vittorio". The same name is Roman square frame with two rooms Outdoor LED screens with Dolby digital cinema can satisfy a bit 'all tastes: one will in fact be prepared for the projections more mainstream, while the other will host art-house films.

This edition also includes a sort of play with the guest artists at Piazza Vittorio: The Ping Pong Film. This is a series of questions and answers whereby directors, actors and authors will discuss with the public.

From September 1 to 6 will also host the event "Locarno in Rome" who will present the winners and some of the most acclaimed films of the 61st Locarno International Film Festival.

With the complicity of starry nights and fresh, good movie at all! Until September 25


"Isola del Cinema" Isola Tiberina

www.isoladelcinema.com
Admission: € 6 projections Arena, € 5 CINELAB

Until September 6
"Notti di cinema in Piazza Vittorio"
Piazza Vittorio Emanuele II (Entry Via Conteverde)
www.agislazio.it
Admission: € 6, reduced € 5 (you see two movies on the same screen)

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ALESSANDRA AMOROSO IN CONCERT IN ROME


For the launch of his latest album, Alessandra Amoroso returns with his new live concert tour 2010 Clouds that will perform live in major Italian cities.
on her show in Rome on July 23 of the singer has taken a particularly attractive setting: that of the beautiful Roman Theater of the archaeological site of Ostia Antica. A safe place for a magical and exciting evening that will have the 'honor of hosting this young artist has arrived from the television screens and in our hearts thanks to the spontaneity and' enthusiasm with which tells of 'love affair with all facets of joys and sorrows . Without clouds is the title of a new song that we decided he could effectively represent the 'whole work of Alessandra, a song that clearly depicts the blue sky under which this girl full of strength commitment and talent is building with his solid and brilliant career.
Do not miss this event of your dreams .....
For full details please visit http://www.ostiaantica.net/events.php?event=284

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collection: back to the roots.

Preface [ENG] In the 90's Swatch has put upside down the world of watchmakers by introducing the idea of a light, fashionable, easy to change, full-coloured watch that very soon became an obsession for collectors around the world, representing something very close to what Andy Warhol represented for the art world, but with a very affordable price. After the years of frenzy passed away, Swatch consolidated its market position by a massive brand-shopping strategy, wich has made it the leading watch manufacturer in the world, but at the same time, year after year, its "magical touch" seemed to vanish in favor of an explosion of new, extravagant watch ranges made of iron and other materials. Just like me, a crowd nostalgics have long waited for a serious comeback of the brand, with a collection that brings back some of the old spirit: simplicity, colour, and an impressive fashion appeal. Swatch, this spring, succeded. In stores now you see again people chasing for their object of desire: a brand new "Colour Code" watch. I am sure that this summer they will be a huge hit, reviving a brand that has waited too much to rediscover himself but has finally found this force digging deep in what once made it a breakthrough story.

was the early 90s and lived for them. I had a little over 10 years and bravo spoiled child possessed by the hundreds. And I'm not kidding. The power of the first sensations I felt when I went to the market-exhibitions, small, and with my suitcases full of plastic watches, and sometimes it happened that adult men begged me to accept their offer for a valuable piece that I had and their But no. The current collections to buy everything, of course. Then there were the "special" as I came from Switzerland, Lugano and Geneva: my grandparents, grandparents to be very good, never came back empty-handed. I also had the unique "number 1", the first prototype, even when the font of the logo was different, was Marina Bulgari was a gift to my grandfather. He had not ever given me the "number one" because it represented the unattainable, as the number one dime poer Uncle Scrooge. Allowed me to go see it, but I could not add it to mine. Maybe I am not exaggerating when I say that 12 years was an influential collector, at least in my area was a small reference to the watchmakers. Just to give you an idea when I was 3 Happy Fish people were willing to kill to get one. Of many models I had two major parts: one for me and one to be exchanged for its weight in gold.

I loved those clocks, I loved them so much that when done it my mother knew how to make me pay, "James, take me down now All Swatch! Shall be seized as long as you do not behave well. "Yeah, seized, because I literally spent days looking at them, classifying them, exposing them and having a drawing of mine. I created a little world around them, ideavo new advertising campaigns, new project, imaginary number . Perhaps it was there that I realized that I would be very busy product strategy. I took it very, very seriously. a long time I dreamed of working for Mr. Nicolas G. Hayek, the man who turned a provocation an empire. Then came the motorcycle and basketball.

Suddenly I was seconded from the strong passion childish. They were there in their boxes, all new, all made without a battery. For fifteen years I have not worn a Swatch, but I continued to feel that irresistible attraction when passing through the airport Duty Free, where I had done in the past as low, but without beating me over the heart as before. The collection had become too much. Too many too many hybrids malformations. Too little class. In the past when he was the collective obsession (from the collection '94-'95) and Swatch AG after a nice shopping brand had become the largest watch manufacturer in the world, had been stabilized on the top, had become the only real economic altrnativa to luxury watches. Why it is like the Swatch Smart: it's cheap but it is not unlucky. You can always fool yourself that you have a safe and Piaget in a Porsche in the garage. Not for nothing the Smart project was born from a collaboration between Swatch and Mercedes-Benz. Have you ever tried to compare the lettering of the two brands? But back to watches. For years I wished that I did riverne a heart beat as before, and were the first to let me beat classic. I was looking for a Swatch that corresponded exactly to the idea that he was born, or be a orologino economic, spiritual, but that could be worn under a blue blazer. But nothing. Until this spring, when Swatch launched the collection "Colour Code". A plastic strap, a dial with the numbers clear and large, three hands. Stop. Bright colors, beautiful. The Swatch was reborn in their purest essence. One for every occasion. For boys, for ladies and for insurers. I wanted to buy them all. But I only bought the blue.

Swatch, the hype far too long, the real, has recovered for a moment the rightful place, the fashion of every day, that the desire to own an object that this summer will certainly be a must-have. I assure you: we will return to see people with more than one watch. It will be something accessible to all, able to adapt to any style and color system. As often happens is digging its own among its fundamental values \u200b\u200bsiritrova themselves, and Swatch, at least for this summer will be back on everyone's lips, on mine too, who did not speak of Swatch from more than 10 years. Good, good, good.

JS

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Houses are brands like: They can be stretched But They can not lie.

Preface [ENG] Homes, just like industrial brands, transmit values. This Particular values \u200b\u200bReflect Their choices made by owners Them When They design. That Being Said, one brand's Most important is not the only one he buys But The One That Owns truly: himself. The house is, above all, the most effective means to measure one's very own personality, hopes and historical feelings. Just as industrial brands have to be very aware when dealing with "brand stretching", people should be careful when they design their houses: the farther they get from their true identity, trying to give an enhanced image of theirselves, the weaker and the more ridiculous will be the final result. Good houses should be filled with concepts, not symbols, because symbols are meant to speak to others and concepts are meant to speak to the owner himsef. Hard programming very often goes along with forced image, unconcius flow of personal choices instead brings a deep understand of true personality. Houses represent the more intimate "core value" of a person, Therefore They Should Never Speak to Their guests Unless When Communicating how big is the honor to Have Them as Their guests.

This is a place ripe for a long time, because I am used to identify a lot with my case. I have some choices, some not (because it already exists), but in all I feel a strong sense of belonging and of course become extensions of my personality and the people with whom I share them. You need not be marketing people to work on the brand, because the first brand that we have available we are just ourselves through our behavior and our choices, (even in terms of objects) know it or not, we define the guidelines of our personal image, you need to sell. The successful product is bought, not that bad. Leaving out the qualities that define a person's behavior, which are without doubt the most important but they deserve a very different analysis, let us reflect on the more "visible" or the assets we have. The elements are sadly more visible and accessible cars, clothes, watches, and everything should immediately set a status. It 'easy to play with objects, but they are made of smoke went out of fashion when nothing remains of them. The houses, more than anything else are the "Core value" for the definition of personal brand. They are solid, there really are made of walls, but above all feelings are the true mirror of the soul of a person. Not everyone is willing to invest because they are actually less obvious of fully equipped "accessories" you can not esisbirle and cost much more. Hospitality, then, is not a universal vocation. But back to the title: Houses are like brands, they're can be stretched But hey can not lie. All brand, from the poorest to have the most sophisticated of the core values, historical values \u200b\u200bor constructed, which increase the perceived value of a product. Then come Stretch, Stretch, to cover as many market segments, as many consumers as possible. Still under the same umbrella, but with nuances such as elongated tentacles. The more tentacles are long, especially since they are far from the core values, much less be effective and sincere. Brand stronger longer tentacles can afford, without running the risk of breaking them, while weaker brands must be careful to stretch, because it is extremely likely that normally surface on their weaknesses, their lack of history. For homes is the same, except that the core values \u200b\u200bare made by ourselves and the tentacles are attempts to give an image enlarged and altered self. As in the brand, people will be able to stronger and deeper play a bit more and stretch the tentacles, while makeshift attempt to give an image of himself exponential always have poor results, often even ridiculous, if not miserable. The most classic example is that of those who came in with good financial resources, seeks to "establish itself" in a house full, but improvised. Usually these houses are dotted with "symbols" rather than "concepts". A giant TV is a symbol, is a harmonious architectural concept. Furnishings are a precious symbol, the choice is a concept of a color. Symbols are forced, the concepts are spontaneous, because they come from the heart and not from the brain. Planning is extremely symptom of insecurity as well as an uneven flow of the unconscious choices has become a symptom of that dynamic is typical of large (or small) homes, the kind you breathe in the history of those who have designed, furnished, living. I think the main dichotomy is in wanting to say something to others or want to remember something for themselves. The house represents the "core value" of a person, should reflect the most intimate way of being, should never talk to guests, except for telling them what is honored to receive them.

JS